Success stories

A closer look at how I’ve helped brands improve visibility, generate stronger leads, and get more from their marketing investment.

Home-service trades

KUCC Construction — Calgary general contractor

Build a local-marketing foundation that turns Calgary's secondary-suite demand into tracked, qualified leads for a general contractor.

THE CHALLENGE

New to structured digital marketing, with no conversion tracking, a thin local presence, and no way to attribute calls or form fills to a source, right as Calgary's Secondary Suite Incentive Program was driving fresh demand.

The strategy

Stand up the full measurement and local-visibility foundation first, then launch tightly targeted Google and Meta campaigns around secondary-suite intent, so every dollar is trackable from day one.

WHAT I DID

Built and optimized their Google Business Profile

Set up end-to-end conversion tracking (GA4, GTM, Google Ads and Meta tags)

Launched Google and Meta campaigns targeting secondary-suite demand & Delivered a handover document so the team can run and understand it

Established directory presence across HomeStars, BBB, RenovationFind, TrustedPros, and Houzz

CURRENT ENGAGEMENT

Foundation live. Campaigns newly launched.

Now tracking calls, form fills, and cost per lead.

Multifamily rental lead gen

Client withheld — Rental REIT

Increase qualified inquiries and bookings for affordable multifamily rentals across key Canadian markets.

THE CHALLENGE

A competitive rental market with limited organic visibility, inconsistent paid media, and disconnected engagement across channels.

The strategy

An intent-driven strategy aligning audience targeting, messaging, and journey optimization across paid and organic channels.

WHAT I DID

Built location-specific campaign targeting for higher-intent renters

Reduced funnel friction from ad click to inquiry

Aligned messaging across search, social, and landing pages

Refined audience segmentation using regional and lifecycle data

RESULTS

+30%

Monthly lead generation

+20%

Conversion rate

+250%

Digital engagement

Local search & appointments

Client withheld — dental clinic

Increase local visibility and drive more appointment bookings from nearby high-intent searchers.

THE CHALLENGE

The clinic needed stronger local search visibility, more map-based discovery, and a reliable flow from local intent to the booking journey.

The strategy

Local visibility optimization, Google Business Profile performance, and search-to-website conversion improvements.

WHAT I DID

Optimized local presence for map and branded discovery

Strengthened pathways from local search to appointment actions

Monitored search visibility and click behavior to refine

Improved profile content and consistency across touchpoints

RESULTS

+500%

Google Business Profile views

+300%

Website clicks from local search

+75%

New patient appointments

B2B lead generation

Orb Digital

Generate more qualified inbound leads and improve top-of-funnel performance for B2B growth.

THE CHALLENGE

The business needed a stronger demand-generation engine to attract qualified prospects and convert traffic more effectively.

The strategy

A lead-generation-focused approach combining content, acquisition, and conversion optimization.

WHAT I DID

Improved lead-magnet positioning and funnel flow

Strengthened landing page and conversion pathways

Monitored lead quality and engagement to improve efficiency

Refined acquisition strategy to attract relevant visitors

RESULTS

+400%

Lead magnet downloads

+180%

Qualified leads

+250%

Website traffic

Book your free strategy session now