Digital Marketing for Local & Service Businesses
More customers from your marketing, without the wasted ad spend.
I'm Niyi, the strategist behind Edges & Curves. I help Calgary businesses - storefront retailers, clinics and practices, service businesses and home-service trades, turn Google, Meta, and local search into a steady, trackable source of qualified leads.
Based in Calgary, AB · Google Ads Certified · GA4 Certified · Meta Blueprint Certified · HubSpot Inbound Certified · Owner-operated
Most local marketing fails for the same few reasons.
01
Leads you can't trace
You're spending on ads but can't tell which calls, visits, or sales came from where. Every decision becomes a guess.
02
Clicks that aren't customers
Broad targeting wastes budget on out-of-area or low-intent traffic instead of local, ready-to-buy customers.
03
A website that doesn't convert
Slow pages and weak calls-to-action lose visitors before they call, book, or buy.
04
No one owns the numbers
Without GA4 and conversion tracking, you never really know your true cost per customer.
What I help with.
01
Local SEO & Google Business Profile
I help your business dominate local search results. I optimize your Google Business Profile to attract leads in your specific service area, from Airdrie down to Okotoks.
02
Google & Meta Ads Management
I manage targeted campaigns on Google and Meta that focus on lead quality and the cost per booked job, ensuring your ad spend delivers actual work, not just clicks.
03
Content & Reputation Management
I build credibility through strategic service-area content and reviews. I help you show prospective customers that you’re the most credible choice for their home-service needs.
04
Tracking & Analytics You Can Trust
I set up GA4, conversion tags, and call tracking so you can see exactly where every lead came from. Deciding where to spend becomes a data-driven choice, not a guess.
05
Website & Landing Page Optimization
I turn your existing traffic into phone calls by optimizing your website for speed and conversion. A high-performing site is the foundation of every trackable source of qualified leads.
How we'd work together
1
Free lead audit
A plain-English report on where your leads are leaking and what I'd fix first.
2
Build the foundation
Set up proper tracking, tighten campaigns, and fix the pages that turn clicks into customers.
3
Optimize for results
Monthly reporting, cutting what doesn't work, and lowering your cost per customer.
Recent work & results
KUCC Construction - Calgary general contractor
I partnered with KUCC Construction to build their local-marketing foundation: Google Business Profile optimization, conversion tracking, directory listings, and Google and Meta campaigns built around Calgary's secondary-suite demand.
Testimonials
What clients and collaborators say about working with me
01
Sheena Haffner
Marketing Manager, THL
"Niyi's strategic approach and deep understanding of digital marketing transformed our online presence."
02
Francis Otuogbai
Orb Digital
"Niyi's tailored strategies for SEO and PPC have brought remarkable results, driving targeted traffic to our site. His commitment to excellence and responsiveness is unmatched, making him a trusted partner in our growth."
03
Shae Yusuf
EverythingOfShae
"I can't say enough about my experience with Edges and Curves. Their expertise truly transformed my online presence. I wholeheartedly recommend their services to anyone looking to elevate their brand's visibility!"
Not sure where your leads are leaking? I'll show you for free.
Send me your website and I'll audit your marketing like a paying client: where ad spend is wasted, what's missing from tracking and your Google Business Profile, and the one or two fixes that move the needle fastest. No pitch, no obligation.
Ready to Grow With a Smarter Marketing Strategy?
Book a free strategy session and I’ll walk through your current marketing, where performance is leaking, and what I’d fix first to generate better results.